KFC will test plant-based, vegetarian chicken for one-day in a restaurant in the United States’ Georgia, said the American fast food giant on Monday.
Complimentary samples of the new food product, which was made in partnership with Beyond Meat and labelled “Beyond Fried Chicken”, will be available at KFC outlets in Georgia, Smyrna, on Tuesday. Therefore, customers can also buy boneless wings and nuggets made from the non-meat.
President and Chief Concept Officer of KFC United States, Kevin Hochman has said in a statement that “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’”
KFC’s rush into plant-based meat followed by Burger King’s debut in 2019 of the Impossible Whopper, a meatless version of its popular beef hamburger is made with Impossible Foods.
It is one of several competitors in the rapidly developing field of food companies catering to people who are vegetarian and do not eat meat.
In a statement, Beyond Meat has said that feedback from the test will assist KFC to consider a national rollout of the meat-free chicken.