One year ago, a team of almost 260 contract workers of Hyderabad has smashed into through the millions of Facebook status updates, millions of Facebook photos and other content posted since 2014. The workers labeled the items as per to five “dimensions” as Facebook calls them. These add the subject of the post – is it food, for example, or a selfie or an animal? What is the cause – an everyday activity or vital life event?

The work is targeted at the gripping how many types of things the user post on its services is changing, told by Facebook. It can help the company to develop new features, increasing the usage potentially and ad revenue.

The particulars of the effort were provided by the multiple employees from the outsourcing firm Wipro over several months. The workers told on condition of anonymity due to fear of revenge by the Indian firm. Later Facebook ensured many details of the project. Wipro refused to comment and mentioned all the questions to Facebook.

The Wipro work is among 200 content remarking the projects that Facebook has at any time, engaging thousands of people internationally, informed by the company officials. Many projects are targeted at “training” the software which determines that presents in the news feeds of the users and strengthens the artificial intelligence establishing below many other features. The remarking efforts have not been reported previously. The director of product management for AI at Facebook, informed, “ it’s a core part of what you need”. He also added, “ I don’t see the need to go away”.

The content classifying program could cause new privacy issues for Facebook, according to the legal experts, advised by media. The company is confronting regulatory probes across the world over an unlinked set of the reported privacy abuses concerning the sharing of the user data with business partners.

The Wipro workers told they acquire a window into lives as they view a vacation photo or a post commemorating a deceased family member Facebook admitted that few posts, adding some screenshots and those along with comments, may add the user names. The company told its legal and privacy teams must end on all the marketing efforts, including that it currently instituted an auditing system, “ for ensuring that privacy expectations are pursued and regulatory parameters in place are working as expected”.

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