A co-operative of some of the largest companies of New Zealand is ready to pull out ads from Facebook and Google concerning the Christchurch mosques shootings on 15th March in which the gunman has been live-streamed the brutal execution of 50 people.

Using a GoPro camera, the gunman live-streamed extremely graphic footage of him shooting people at the AI Noor Mosque via Facebook Live. The live stream was available for watching on social media for hours after the attack.

Besides being videocast on social media, lasting 17 minutes, was divided recurrently on YouTube, before being removed by the social media giant. The New Zealand Herald told on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark has assembled together for taking a stand against the harm caused by unrefined content on the internet. At this stage, it is not clear how expansive the withdrawal will be or for how long the companies are supposed to pull their digital ads.

Other brands have also proceeded separately, as per the report of a daily. Kiwibank postponed all digital advertising on 15th March briefly after the massacre occurred at the AI Noor Mosque and the Linwood AvenueMasjid, which also pushed 40 individuals to death.

New Zealand Prime Minister Jacinda Ardern told that she proposed to question Facebook how the gunman was able to live stream the massacre.

Facebook claimed that around 1.5 million videos based on attack were erased from the social media platform in the first 24 hours.

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