Recovery of reliance is pondered as the top priority for Facebook as the largest social network platform of the world preparing its update proceedings on the final months of 2018 on Wednesday.
Facebook is attempting to bounce back from the terrible happenings of the last year which is crucially remarked by a sequence of scandals over the data protection and the privacy concerns which had been exploited by the foreign interests for pacifying the political purposes.
Thanking its specific advertising model, Facebook will confront a tough scenario for keeping the same revenue momentum. The worldwide user’s account has raised to more than 2.2 billion, although the development has impeded in Europe and North America.
In the quarter which ended in September, Facebook can acquire a profit of $5.14 billion on revenue which crossed 33 percent to $13.7 billion.
Industry adherent eMarketer expects that the share of the worldwide digital advertising market of Facebook will develop in this year.
But according to the opinion of the analysts, the reliability issue is a kind of platform which should be refurbished for moving forward towards the mission of connecting the world.
According to the eMarketer Principle Analyst Debra Aho Williamson, “Facebook needs a fresh start in 2019, and what it reveals about its usage and revenue… will tell us just how feasible that fresh start will be ”.
He also added, “ In order for Facebook to move forward, it needs to show that its daily and monthly active user counts in the US and Canada and in Europe have stabilized and that its ability to grow its ad revenue in those important regions has not been seriously impacted by the scandals and investigations of 2018.”
Following the case of 2016 US election related to the US President Donald Trump in the White House, Facebook has confronted much condemnation as it has been accused of being a fraud social platform to spread misleading information.
It is also highlighted under scrutiny over how it tackles the privacy of the sensitive personal data while collecting from its users, implementing the latest privacy setup in place in Europe and ratification under consideration in Washington.
A blog analyst, Richard Windsor told, “ Facebook’s future is going to be determined by whether users uncomfortable with being tracked disengage from using Facebook services”.
In the last week, Facebook Chief, as well as Co-founder Mark Zuckerberg renewed his defensive protocol of the online business in the social network, insisting that targeting ads based on the interests was different from selling the data of users.
Facebook Chief wrote in a journal, “If we’re committed to serving everyone, then we need a service that is affordable to everyone ”.