To attract more customers to its e-commerce platform, Amazon on Wednesday launched its subscription based music-streaming service in India. It can be accessed by downloading the Amazon Music app for android or iOS, or the website music.amazon.in.
Amazon Prime Music will be available to members of Prime at no extra cost, but the regular members will have to shell out an annual amount of 999 rupees for the customer loyalty plan. It offers faster deliveries, access to early deals and a subscription to its video streaming service.
At 999, Amazon music is still more affordable than its local rivals like Saavn that charges Rs. 1050 annually as fees or Times Internet’s Gaana which costs Rs 1020, while Apple Music comes at Rs 1200 per year.
“Our entire music organisation – Seattle, San Francisco, Bangalore, Mumbai – we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters.
Amazon’s music service will, however, face competition from Gaana, which is raising $115 million in new funding, and Apple Inc’s music service.
Internationally, Amazon has about 2 million songs with Prime Music (part of Amazon Prime), and 40 million songs with Music Unlimited (a standalone service) but it has not advertised a figure for its music-streaming service in India. On the other hand, both Apple and Google claim to have around 40-45 million songs in their catalogue.
The Seattle, Washington-headquartered company is battling it out with India’s e-commerce giant Flipkart for a bigger piece of India’s growing online retail market.
Realising the potential in India, Amazon had committed to invest $5 billion in the country, while Morgan Stanley expects its online retail market to be worth $200 billion in a decade.