After a customer counterblast, the retail giant announced it would stop obstructing Australians from its much bigger US site, discarding a rigid policy as it thinks to obey the tax law of Australia.

Less than five months, after the imposition of the policy, the unexpected turnabout, is a reassurance for the shoppers and the aptitude based on how the retail giant’s much-feted lunch in Australia had a rocking start in a market where the prediction was whispered that it would ruin the business of the existing retailers.

A representative of the company said in a statement, “As a result of customer feedback, from 22 November Amazon customers will be able to ship eligible items from to Australian delivery addresses ”.

The renowned online retail giant had restricted the shoppers in July from placing the orders on its US portal after Australia imposed 10% tax on the online imported goods worth less than AUD 1,000.

An analyst at Vertium Asset Management named Daniel Mueller told, “ it’s a very quick backtrack on a decision that obviously hasn’t benefited them” including that the Australian website is small ranging but applies higher prices than the US site.

He said, “ It’s probably a reflection on the Amazon Australia website not being great. I think to bolster the Australian website they’ve had to do this.”

As the first market, Australia forced the second-most valuable company of the world to be responsible for the sales tax by making a bar to the customers based on their living place.

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