It’s not been a smooth ride for India’s Gala Sports event this year due to the pandemic crisis. However, on 2nd August, the IPL Governing Council has confirmed the 13th edition of the league will be held in the United Arab Emirates, keeping in mind the current situation.
With the tournament dates already announced in the official sites. On Thursday BCCI confirmed the suspension of VIVO as a title sponsor on ongoing India-China Diplomatic tension.
The hunt for the Premier League sponsor is now proving difficult than what was expected by the Board of Cricket Control of India. The board was expecting the brands will line up for the opportunity. But due to ongoing serious market condition, none is showing serious interest for the title sponsorship for IPL 2020
The council has also proposed to India’s no 1 telecom company to bail out from this tough situation. But the company is not at all interested in IPL title Sponsorship.
Rubbing salt to the situation the board haven’t received any positive feedback of it SOS from other existing partners like PayTM (BCCI’s Home Series Sponsor), Byju’s (Indian Team Jersey Partners) and also some of the IPL associate partners (Tata Motors, Dream11 and others).
They are also worried about Byju’s, PayTM and Dream11 are all Indian grown businesses but on the back of Chinese investments. The BCCI official said,” “All of these companies are BCCI’s partners. They are Indian entities but we are little concerned about very strong Anti-China undercurrent. We don’t want to speculate on how people will react if any of them come on board”
looking into the current scenario, its now a matter of time to see who will be the title sponsor of the league keeping in mind the e-commerce Giant Amazon may also be an option as it haven’t stepped into title sponsorship space in any kind of sports. Since the tournament will be a key factor during the festive season in October when it will be in full swing.