Testosterone Pushes Men to Luxury Brands

Did you know the Effects of high testosterone? Testosterone is the hormone responsible for the development of male sexual characteristics. Hormones are chemical messengers that trigger necessary changes in the body. On Tuesday, Scientists said that a single dose of testosterone steersmen towards luxury brands of cars, watches, pens or clothes which like stag anglers and peacock tails, signal “ status” to the female gender.

Study co-author Gideon Nave of the University of Pennsylvania says “ This is likely because testosterone plays a role in behaviors that relate to social rank ( in animals), and owing status products is a strategy to signal one`s rank within human social hierarchies.

The men aged between 18 to 55 some were given a dose of testosterone while others received a placebo or “dummy” dose. They were then asked to choose between two products – of similar quality but one boasting a trademark considered high status – a judgment determined in a previous survey of over 600 men. “ The men who received testosterone showed greater preference towards high-status brands” he added.

He also mentions about the Effects of high testosterone that are akin to the behavior of non-human animals, where testosterone typically rises during the breeding season and promotes the display of traits that signal the organism’s fitness to potential competitors and mates he added. “ The man who received testosterone showed greater preference towards high status,” he said.

The study mentioned that in men, testosterone is thought to regulate a number of functions alongside sperm production. These include:

  • Sex drive
  • Bone mass
  • Fat distribution
  • Muscle size and strength
  • Red blood cell Production

A study believes that Testosterone can be controlled by the brain and pituitary gland. Once produced hormone moves through the blood to carry out its various important functions. According to the research, Testosterone founds in huge numbers of men and rare in a female. In very rare and special cases only Testosterone effects found in females.

by Sawan Kumar on July 6, 2018

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