IKEA India Launch LIVE Updates: Hyderabad Gets 1st IKEA Store. Here’s All You Need To Know

IKEA India Launch LIVE Updates: Hyderabad Gets 1st IKEA Store. Here’s All You Need To Know

Hyderabad seems to be blessed with the 1st IKEA store, which is likely to inaugurate today.

The store built on a 13-acre land in Hyderabad will offer 1,000 products including cutlery, stuffed toys, hangers and container boxes priced under Rs. 200 – cheaper than in most countries to cater to the world’s fastest-growing middle class. It has localized its India offering – from the food menu to its “do-it-yourself” (DIY) assembly model – to ensure success and woo cost-conscious shoppers. It’s opening, set for July 19, was postponed by three weeks to give the store more time to live up to its expected quality commitments towards customers and co-workers.

IKEA has visited more than 800 homes in the country to see how people live and the launch today comes at least 12 years after it started studying India. It has further invested more than 10 billion rupees on its first foray into India. The company officials said last year that they plan to open 25 stores in India by 2025.

IKEA

LIVE UPDATES

Aug 09, 2018, 12:46 (IST)

IKEA Store In Hyderabad India: IKEA Greets India At Hyderabad Store, Says Excited To Meet You – 10 Facts

The store on the outskirts of Hyderabad is the first of 25 such outlets planned to be set up in India in the next seven years. “We are super excited to finally meet you, Hyderabad,” IKEA India wrote on Instagram.”

 

Aug 09, 2018, 12:06 (IST)

IKEA has employed 950 people directly and another 1,500 indirectly at its store in Hyderabad and plans to hire 15,000 in the coming years as it expands operations in India according to news agency PTI.

 

Aug 09, 2018, 11:09 (IST)

Customers were greeted by Ikea staff members in blue-and-yellow company polo shirts who had packed themselves at the stairway, waving India and Sweden flags.

 

Aug 09, 2018, 10:43 (IST)

IKEA’s traditional co-worker breakfast before their opening of the first store in India.

 

Aug 09, 2018, 10:24 (IST)

Telangana Minister for Industry & Commerce KT Rama Rao inaugurates its first store in India today along with Peter Betzel, CEO of IKEA India and Ambassador Klas Molin.

 

Aug 09, 2018, 10:21 (IST)

Telangana IT and Municipal Administration and Urban Development Minister KT Rama Rao at IKEA’s Hyderabad store launch.

 

Aug 09, 2018, 10:12 (IST)

IKEA Restaurant

The cafeteria in Ikea’s new Hyderabad store will have 1,000 seats excluding the Swedish meatballs. To adapt to the Indian culture, the pork-and-beef dish will be dropped from the menu in favor of chicken meatballs, biryani, samosas, dal makhni and vegetarian hotdogs. Indians’ beloved biryani dish will sell for 99 rupees and chicken meatballs at 149 rupees.

 

by Sawan Kumar on August 10, 2018

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