Race 3 is one of the most awaited movies of Bollywood and is anticipated to cross the 100 cr mark. Yet, will it be able to surpass the box office records?
This question exists in the minds of every movie enthusiast. The big Bollywood business is usually restricted to the first 3 days of the release. However, if the content is good enough to do the talking this could extend to an addition of 4 days. However, this doesn’t happen through all the time.
The promoters of the Race 3 movie are fierce towards beating the prevailing system. Even before its release, the movie is likely to be a commercial success. As per reports the satellite digital right as held for a colossal 130 crore, which is something rare for any Bollywood movie. Even the former movies of the actor such as ‘Tiger Zinda Hai’ was only able to pull a deal of 65 crores.
Atul Mohan the film analyst says- “At the end of the day, it’s the content that does the talking, but one thing is for sure that Race 3 is going to get a big opening. I am expecting a Rs 100 crore plus figure in first three days. The opening day collection should be in the range of Rs 30-35 crore. After that, it will be all about content. Tiger Zinda Hai sustained the momentum even after the first weekend. Tubelight’s graph drastically came down after three days.”
Online movie ticket booking portal ‘Book my Show’ has reported that amount of advance bookings for Race 3 have reached above a skyscraping limit. Yet the sales for Sunday shows have been limited in a few theaters driving up the sales of Tuesday.
The enormous success of movies such as ‘Dangal’ has given the producers credence to approach new markets.