On Monday, “Kimono” is now eliminated, said Kim Karsashian West.
The icon of pop culture has announced that she will change her name, and her new “Kimono” line of underwear, after being charged of cultural appropriation.
She is married to rapper Kanye West, went viral on social media last week when she introduced the new line, with some in Japan has accused her of disrespecting the traditional outfit.
Following the counteraction, which comprises the trending Twitter hashtag #KimOhNo, she revealed on Twitter and also to her 142 million followers on Instagram that she would definitely change the name.
Kardashian said, “When I announced the name of my shapewear line, I did so with the best intentions in mind.”
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she added.
It was once a standard of wardrobe of Japan, Kimono is used during special occasions, such as weddings and New Year ceremonies, and is commonly worn by women.
The Mayor of Kyoto was among those who has asked her to consider renaming her shapewear line.
In a letter to Karsashian, Kyoto Mayor Daisaku Kadokawa wrote that “Kimono is a traditional ethnic dress fostered in our rich nature and history.”
“(I) ask you to reconsider your decision of using the name Kimono in your trademark,” said the Mayor.
Explains her decision to change the name, Karsashian said that “being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life.”
“What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public,” she added, “I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me.”
However, her U-turn didn’t appear to humor Japanese officials, with Industry and Trade Minister Hiroshige Seko declared that Tokyo would send senior Patent Office staff to the United States on July 9 to discuss the issue.
Mr. Seko told sources that “The kimono is a culture our country has given to the world. In America as well, the kimono has a high name recognition as being Japanese.”
“I hope the United States will take the appropriate screening measures, taking into account the spirit of the trademark system,” he added.