Making its debut in an initial 14 international box office markets on Wednesday, Disney/Marvel’s Eternals opened to an approximate $7.6M with No. 1s all across the world. The first-day results of Chloe Zhao-directed pic put it 85% ahead of Shang-Chi and The Legend of the Ten Rings and 20% ahead of Black Widow on a like-for-like basis. The Wednesday previews do not include the total mentioned above out of Mexico ($500K) and Brazil ($400K) place the film at No. 1 in each.
In Korea, the film had amassed $2.6M (including midnights) on Wednesday to lead all play and score the second-highest opening day post-pandemic, just behind F9, which opened on a holiday. On Thursday, Eternals approximately added $1.54M in the market, excluded in the total mentioned above, and maintained the No. 1 slot.
Eternals’ first day of play in Korea was 125% ahead of Shang-Chi, 68% above Black Widow, and 6% higher than Doctor Strange. Present social scores are lower. But, with Naver at 6.95 (vs Black Widow 9.03/Shang-Chi 7.76) and CGV at 75% (Black Widow 96%/Shang-Chi 87%).
Considered to be a huge Marvel market, Korea is a crucial hub to watch this weekend with the easing restrictions and as it enters a new phase of its virus response while living with Covid strategy.
The full overseas projection, beginning in 93% of the international footprint is fixed in the $60M-$75M range. Shang-Chi, which likewise was the original Marvel IP, did $53M in like-for-like markets
Other major markets that opened Wednesday are France, Italy, Taiwan, Germany, and Hong Kong.