All began back in 2016 in August with the introduction of the Tata Tiago and it took Tata Motors just two years to alter all the predetermined ideas that Indian car buyers had concerning the brand which over the time had developed A “fleet-purpose” image. Tata Motors was traditionally was notorious for quality and fit and end issues and a new product like Nexon and Tiago which have been a runaway success and it converts a game changer for Tata Motors. Tata Motors has converted around once with new products and it is escalated to step up its game again with the turning around 2.0 strategy which targets to re-echo the Passenger Vehicle business. The company has decided to further construct upon its product offensive and will be commencing seven-eight new models by 2020 in a bid to cover 90% of the market. The new products will be substituted by two new platforms – OMEGA and ALFA on which multiple products will be instituted helping the company to capture better economies of scale. The first products will be expanded aiding the company to achieve better finances of scale. The first product of the eight is forthcoming Tata Harrier SUV which is based on the OMEGA platform and second is the Tata 45X premium upward which will be initiated later in 2019. Both the products will cover a left out fragment for Tata Motors.
The Harrier will inauguration company’s new IMPACT 2.0 design philosophy and all new starting in the next two years will personify it.